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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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DFP + Google Analytics intergration

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# 1
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A client of ours is interested in integrating DFP and Google Analytics, however one article I read makes mention of the fact that they need to have GA 360 for this to be possible.
Is the article something to go by or there is a way to bypass this prerequisite and the requirements therewith.
I would also like to know the downsides to linking the two platforms.