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Clicks and Sessions Discrepancy

Google Employee
# 1
Google Employee

This popular discussion was copied from the former Help Forum, answered by Zorin Radovancevic (Rising Star)


Question: Hello, does anyone know how to fix this problem in GA?


The Ad Destination URL from the AdWords account AdWords Link 1 -xxxxxxxx has accrued a significant number of clicks but a lower-than-expected number of sessions. After analysis, the tracking code on the page appears to be correct. Check the page's latency using the Google PageSpeed tool. Also check your keyword-level, ad-extension and merchant center feed URLs for proper tagging if they are present in your creative or campaign configuration. Thanks


Answer: If you use autotagging  in no way should parameters like utm_source or medium or any utm parameter be present in the URL - that should solve the problem.

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Re: Clicks and Sessions Discrepancy

Google Employee
# 2
Google Employee
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