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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Benchmarking against competitors

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# 1
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Before I start optimising my website, I want to benchmark its current position against my competitors on main keywords in organic search. Can this be done within GA or can anyone recommend another application that will achieve this? I am operating in a low-traffic volume, niche market, b2b sector?

 

Thanks

 

David.