Are normal conversions included in assisted conversions?[ Edited ]
April - last edited April
I currently have 8 assisted conversions (Conversions > Multi-Channel Funnels > Assisted Conversions) for my AdWords campaign, and 5 normal conversions (Aquisition > AdWords > Campaigns) for the same campaign. Does that mean I have 8+5=13 conversions in total? Or I have 8 conversions in total, 5 of which are "normal" conversions?
I really need to know this to determine if my AdWords campaigns are on profit or not. Also in AdWords I'm seeing only 4 conversions total, 2 click assisted and 3 impression assisted conversions. Again, are these separate from the normal conversions?
This is all a bit confusing, I just need too know how to calculate my ROI from my campaigns. Any tips will be greatly appreciated!