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Analyze user flow for single placements in Google Analytics

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# 1
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I have connected Google Analytics and Adwords. I now want to analyze users from certain display placements. Ideally by using a goal flow report or conversion funnel. Is it possible to build a custom segment for selected placements or is there any other possibility to evaluate the performance of single placements?


Thanks a lot for you support.



1 Expert replyverified_user

Re: Analyze user flow for single placements in Google Analytics

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# 2
Rising Star
Hi Florian

You can create a segment of users that came from your placement campaigns. In order to differentiate between placements you would need something to indicate from where it came. So unless you have a campaign dedicated to each placement, it might be difficult when using auto-tagging.

You can also use value track ({placement}) to dynamically return some data into your utm params or into the URL which you could then use for segmentation.

More on value track here:


Theo Bennett

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