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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Analytics ad group and keyword revenue is different

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,


My revenue data when I am at the campaign level in analytics matches my adwords data exactly. When I drill down into the campaign in analytics to the keyword or ad group level, my revenue drops significantly, and is not consistent with my adwords data or the top level data in anlytics.


Any help would be appreciated.



Marked as Best Answer.
Accepted by topic author Noah E
March 2016

Re: Analytics ad group and keyword revenue is different

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
GA and AdW attribute revenue differently
GA is last click attribution by default
AdW runs on a look back windows say 30 days - can be longer

so if i go to your site from: Day1: organic search - Day 5: then a Google ad click - Day 12: then another organic search and buy a $100 widget
(all within a 30 day period)
GA will say sale Organic sale of 1x $100 widget (as the 'last click' before sale was Organic)
AdW will say AdWords sale of 1x $100 widget (as an AdWords cookie was placed within 30 days)

that what you needed?