Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
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Analytics Traffic Vs. AdWords Traffic

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Hello,

 

My Analytics traffic and Google AdWords traffic isnt matching up in certain sections within 

 

1. In the Acquisition, All Traffic, then Channels section, it shows a much higher number of sessions for paid search than clicks in Google Adwords. Why would that be? Exact number for one day would be 280 sessions in Google Analytics and 147 clicks in Google AdWords. However when you go to the AdWords section in the Acquisition tab, it does match up. 

 

2. If I try to bring in clicks as a column  in the All Traffic, Channels area, it shows 0 clicks. Why would be? Can I fix it?