Hi, I am trying to review performance data from Adwords. I am curious to learn the difference in the reported data values in 2 areas within Google Analytics. Can you explain the difference in the values reported in the following two data fields? Thank you, David
1. Acquisition, Channel, Paid Search
2. Acquisition, Source/Medium, Google / cpc
Re: Analytics Tracking
you're right, that's a little tricky ... According to , 'Paid Search' in Google Analytics Channels is defined by
Medium matches regex ^(cpc|ppc|paidsearch)$ AND Ad Distribution Network does not exactly match Content
So, somewhat surprisingly, Google AdWords Display Network isn't contained in 'Paid search' default definition - it's in 'Display' channel instead. Additionally, any non-Google ppc-medium traffic like Bing ads or Facebook ads is actually included, too. That should explain the differences to Source/Medium=Google/cpc.
If you don't like that definitions (I don't) it's always a good idea to re-define the default channels in a way that better fits to your actual marketing channels.
Get your daily news with Google Analytics Recommended Reading 2017 and Google AdWords Recommended Reading 2017 on Google+