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Analytics Tracking

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# 1
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Hi, I am trying to review performance data from Adwords.  I am curious to learn the difference in the reported data values in 2 areas within Google Analytics.  Can you explain the difference in the values reported in the following two data fields?  Thank you,  David

1. Acquisition, Channel, Paid Search 


2.  Acquisition, Source/Medium, Google / cpc

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Re: Analytics Tracking

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# 2
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Hi David,

you're right, that's a little tricky ... According to [1], 'Paid Search' in Google Analytics Channels is defined by

Medium matches regex ^(cpc|ppc|paidsearch)$ AND Ad Distribution Network does not exactly match Content

So, somewhat surprisingly, Google AdWords Display Network isn't contained in 'Paid search' default definition - it's in 'Display' channel instead. Additionally, any non-Google ppc-medium traffic like Bing ads or Facebook ads is actually included, too. That should explain the differences to Source/Medium=Google/cpc.

If you don't like that definitions (I don't) it's always a good idea to re-define the default channels in a way that better fits to your actual marketing channels.


[1] https://support.google.com/analytics/answer/3297892?hl=en