Adwords Data In GA Not Matching Actual AdWords Data
In the AdWords section of my Google Analytics account, a vastly lower number of conversions are being reported than what is reported in the corresponding AdWords account. The correct clicks, cost, CPC, etc. are all pulling in exactly the same, just not the conversions.
The way I'm tracking them:
In Adwords - tracking a destination URL through Google Tag Manager - Adwords conversions is firing on Page URL contains /example
In Google Analytics - Begins with https://url.com/example
Could this be the issue? I'd hate to change it and mess something up if it's not, but it seems like by the logic, both should work.
Any thoughts on what this could be?
Adwords Data In GA Not Matching Actual AdWords Data[ Edited ]
December 2016 - last edited December 2016
There are a number of differences between adwords conversions and ga goals or ecommerce transactions
There is a handy table with article in the help docs detailing the differences which can be found here:
eta.. also how do your page urls display in the pageview report?
do you have a filter in place that changes how urls are reported, so it gets reported as
that comes after the domain name)
So you may possibly need to change the goal from begins with to contains as well - it
depends on your configuration of GA
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