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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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Adwords Call Conversion Event

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# 1
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Is it possible to have Adwords call conversions fire an event in Analytics so I can configure a goal to track them?


I have an Adwords campaign with two conversions configured, one for calls from ads and one for calls to a phone number on the website.  The Adwords account is linked to the Analytics account.


Whenever a call conversion occurs in Adwords, I can't seem to find an equivalent event firing in Analytics, or any indication that the paid click lead to a conversion.

1 Expert replyverified_user

Adwords Call Conversion Event

Rising Star
# 2
Rising Star

Since they are not interacting with your site in any way, there is nothing for GA to track.  However, you can track these conversions in AdWords itself -

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