Analytics
2.4K members online now
Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
 
Guide Me
star_border
Reply

AdWords data vs. Analytics data

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

My Adwords report tells me that one of my ads results in a 30 second session time on the site.   The Analytics report tells me that that landing page has an average seven and a half minutes time on page.  My AdWords ad is essentially the only way anyone gets to that landing page.  ????

AdWords data vs. Analytics data

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Have you set up filters to block traffic to analytics from your side, your team & your developers? I had same situation earlier and we figured out that the numbers were skewed because of some outliers. Imagine you visited the landing page directly and spend on an average 10 mins, this would move your new average for your landing page.