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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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AdWords conversion tracking within a Desktop App / Software

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# 1
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I've found heaps of great information about good practice when tracking AdWords conversions within a Mobile App - but I can't seem to find any about tracking within a Desktop App (software).


I'm wanting similar information - which Campaigns / Ads / Keywords lead to Desktop App installs and in-App actions.


Has anyone had any experience / advice with this please?