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AdWords Keyword Performance Under Different Attribution Model

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# 1
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Hi,

 

I am currently working on cost optimization of my adwords account. Now, what my client want is more cost optimization, so I am moving towards the keywords level optimization. But I don't want to pause high cost/conv. Kw's right away. I want to see how a single keywords performs under different attribution models. 

 

How do I see a Keyword performance (its conversions and cost) under different attribution models ( linear, last click etc)

I am new to G.A but I do know the science behind the attribution model.

 

Regards. 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Ahmad H
April 2016

Re: AdWords Keyword Performance Under Different Attribution Model

[ Edited ]
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# 2
Follower ✭ ✭ ✭

Hi Ahmad,

 

If you wanna see the report in GA,
1. Make sure you link Adwords and your GA account.
2. Go to Conversions>Multi-Channel Funnels>Assisted Conversions.
3. Select Assisting Interation Analysis or First Interaction Analysis, right under Explorer tab.
4. In primary Dimension, select AdWords Keyword (search in OTHER)

 

Or you can see similar reports in AdWords. There is an article here https://www.en.advertisercommunity.com/t5/Articles/Using-Attribution-Models-To-Optimize-Your-Bidding...

 

I'd prefer to check in AdWords, simply because may get less data discrepancy and more actionable insights. 


Marko

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ahmad H
April 2016

Re: AdWords Keyword Performance Under Different Attribution Model

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi Ahmad,

 

If you wanna see the report in GA,
1. Make sure you link Adwords and your GA account.
2. Go to Conversions>Multi-Channel Funnels>Assisted Conversions.
3. Select Assisting Interation Analysis or First Interaction Analysis, right under Explorer tab.
4. In primary Dimension, select AdWords Keyword (search in OTHER)

 

Or you can see similar reports in AdWords. There is an article here https://www.en.advertisercommunity.com/t5/Articles/Using-Attribution-Models-To-Optimize-Your-Bidding...

 

I'd prefer to check in AdWords, simply because may get less data discrepancy and more actionable insights. 


Marko

Re: AdWords Keyword Performance Under Different Attribution Model

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Alot, That's exactly what I wanted.

Regards.