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Discuss discrepancies between AdWords and Google Analytics data, linking AdWords and Google Analytics, importing your goals/Ecommerce transactions into AdWords, and setting up Remarketing
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AdWords Data in Analytics

Badged Google Partner
# 1
Badged Google Partner


Is anyone able to help walk me through finding out my AdWords statistics in Analytics? I have a client who is asking me when their Bounce Rate of the ads are. I have Analytics linked to AdWords but in AdWords, it shows no data for Bounce Rate. In Analytics, I can only see 3 "Sessions" from AdWords (paid traffic segment) in the same date range when they in fact received many clicks. How do I find the actual AdWords statistics in Analytics, provided that the Analytics code is correctly installed?


Let me know if this does not make any sense!


1 Expert replyverified_user

Re: AdWords Data in Analytics

Rising Star
# 2
Rising Star

Aquisition -> AdWords -> Campaigns 

If you switch to Ad Group, and then select a secondary dimension of ad content, you can easily see the bounce rate for each ad creative.

AdWords Campaigns   Analytics.png



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