trying to determine the business value of sections within a site
I work with a large site with about 200 sections, or folders within it. I'm trying to assess the relative contribution each section of the site makes to the business. I have monetized goals set up, and use page value to identify the most valuable pages. What I'm wondering is:
- can page value can be extrapolated to represent a rough measure of total goal value by multiplying page value by number of pageviews?
- if yes, then would summing up the this measure for all pages within a folder, give me a rough measure of goal value for the site section, which I can then use to compare folder to folder?
I tried this approach and it gives numbers that make sense when I assess the results using my understanding of the business. I am, however, a bit wary about generating false results by using a metric in a way it was not originally intended.
Thoughts? Feedback will be most appreciated.