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tracking url to a landing page

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# 1
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Can I track what url brought someone to a landing page? I'm sending out different direct mail pieces, each with a different URL - but they all lead to the same landing page. How can I tell which URL a person used to get there?


Thank you

1 Expert replyverified_user

Re: tracking url to a landing page

Top Contributor
# 2
Top Contributor
if your direct mail url is being 301 redirected to the landing pages, you can't. The best thing would be to have your web people reidrect to the landing page with matching &utm parameters for campaign tracking. You would use the GA URL Builder to figure out what to use:
Mike Sullivan, Google Analytics Top Contributor
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