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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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"Conversions" /E-commerce has no data flowing.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

We have a website which regularly gets 1k visitors a day. We can view this in the Audience section of GA. We get several sales everyday on our site, yet the "conversions" tab shows no data at all. I have watched and followed along several videos, but i dont see any data getting captured on GA "conversions" whatsoever.

 

We are on Wordpress. I have manually installed the tracking code but no movement. 

 

Suggestions as to what we are doing wrong? 

 

Thanks!

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Marked as Best Answer.
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Accepted by topic author Axshay D
June

"Conversions" /E-commerce has no data flowing.

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# 2
Participant ✭ ✭ ☆

To track conversions using ecommerce module you have to:
- enable ecommerce in View settings > Ecommerce settings,
- implement ecommerce tracking code on your website.
If you are using Wordpress with WooCommerce (or other platform) you should install appropriate GA plugin that supports ecommerce.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Axshay D
June

"Conversions" /E-commerce has no data flowing.

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

To track conversions using ecommerce module you have to:
- enable ecommerce in View settings > Ecommerce settings,
- implement ecommerce tracking code on your website.
If you are using Wordpress with WooCommerce (or other platform) you should install appropriate GA plugin that supports ecommerce.

 

"Conversions" /E-commerce has no data flowing.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. It seems i did everything but i had to wait 24 hours for the new settings to kick in. 

"Conversions" /E-commerce has no data flowing.

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

hello @Tomasz_C

 

We're using wordpress with WooCommerce.  We did all the following things still analytics showing missing e-commerce data:

- Enabled ecommerce in View settings > Ecommerce settings,

 

- implemented standard e-commerce tracking  data layer code on /checkout/order-received/ page. Following code is been placed above the google tag manager code snippet in body.

<script>
  dataLayer = [{
  'transactionId': "XXXX", // Transaction ID
  'transactionTotal':"8.95", //total revenue
  'transactionTax': "0", // Tax amount for transaction
  //'transactionShipping': 0, // Shipping cost
  'transactionProducts': [{
  'sku': "", // Product SKU
  'name': "xxx", // Product Name
  'category': "XXX", // Product Category
  'price': "8.95", // Product Price
  'quantity': "1" // Product Quantity
  }];
  }];
  </script>

 

- On GTM (google tag manager ) i have created tag (track type- Transaction) for e-commerce tracking and set up trigger(trigger type- pages view, trigger fires on-some page views, Fire this trigger when an Event occurs and all of these conditions are true- page url>contains>/checkout/order-received/ ).

 

 

&quot;Conversions&quot; /E-commerce has no data flowing.

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi, Lunametrics wrote a very detailed guide on how to test your ecommence tracking. I would recommend you to read it: https://www.lunametrics.com/blog/2016/09/08/testing-ecommerce-tracking/ 

Also Simo Ahava wrote one: https://www.simoahava.com/analytics/ecommerce-tips-google-tag-manager/

&quot;Conversions&quot; /E-commerce has no data flowing.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

@Luca T 

 

What i think we're doing wrong here is placing the data layer code before Tag Manger <body> snippet code. 

 

My question here is that we should place data layer code above Tag manager <head> snippet code ?