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many tracking scripts - which one is recommended?

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# 1
Visitor ✭ ✭ ✭



As far as I know, Google provides the following 5 (or even more) tracking scripts:

1. Google Analytics Universal
2. Google Analytics Universal with cross domain support
3. Google Analytics ECommerce
4. Google AdWords
5. Google Tag Manager


We want to take benefit of all features provided, want to be as flexible as possible.
Having this in mind the following questions came up:


Q1: Which script(s) should we use? Which one is recommended by Google? Which script combination(s) is/are recommended to be used?

Q2: The customer already has Google Universal Script setup in his Google Analytics account.
Does the customer need to prepare his account prior to use the Google Universal Script with cross domain support, or is no preparation needed in the account?

Q3: Can Google Universal Script and the Google Universal Script cross domain support co-exist on a customer’s website?
Customer uses Google Universal Script in his website and customer wants to use Google Universal Script cross domain support in his booking engine web application, being launched from this same website.
Reason behind this question: customer already uses Google Universal Script, both in his website and in his booking engine. Now we want to rollout a new version of the booking engine with Google Universal Script cross domain support and we do not want every customer to change Google Universal Script for Google Universal Script cross domain support in his website.


Your support is much appreciated!


Cheers, Andreas