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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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I am working (volunteer) on our churches communication methods. We have made progress but am having trouble with search words and where they land. We go to our site, https://holyinfantchurch.org/, and Google search from there. I can see the activity of the keyword thru Google Analytics. I am looking for a way to ensure I use the right terminology so I can get people on the correct page when searching. I can control the search terms they use. There are other landing pages that contain the keywords of the event but aren’t the most recent page. Is this just Google and I have to live with it? It is frustrating as our site is used by a limited number of people.

Thanks, [censored]

Holy Infant Catholic