I am working (volunteer) on our churches communication methods. We have made progress but am having trouble with search words and where they land. We go to our site, https://holyinfantchurch.org/, and Google search from there. I can see the activity of the keyword thru Google Analytics. I am looking for a way to ensure I use the right terminology so I can get people on the correct page when searching. I can control the search terms they use. There are other landing pages that contain the keywords of the event but aren’t the most recent page. Is this just Google and I have to live with it? It is frustrating as our site is used by a limited number of people.
Holy Infant Catholic