Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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how to track banner impression in Google Analytics

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# 1
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Hello Experts,

 

I am going to do some impressions based campaign on publisher website.

So can someone let me know how can I track it? I also come to know you can track impression by some event tracking code but I am not sure where to add that code exactly. Banner ads will be in jpeg or png format.

 

Let me know.

1 Expert replyverified_user

Re: how to track banner impression in Google Analytics

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# 2
Top Contributor
Hi Mansoor
If you're not using doubleclick or AdWords, you'll have to design the tracking yourself. Your best bet would be to use the measurement protocol to implement this yourself.

Re: how to track banner impression in Google Analytics

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# 3
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Can you explain in bit detail if possible.