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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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e-store tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I use wordpress for my webshop. I would like to track and measure the conversion rate. 

I I have done everything in this link:


I have copied the tracking code into the header.php and downloaded plugin in wordpress google analytics and connected with my user-ID. Everything works except the e-store tracking. Anyone who can help?


1 Expert replyverified_user

e-store tracking

Top Contributor
# 2
Top Contributor

Hey Christina, 


Try to refrain from posting identifying information. That being said, have you done the following? : 

#1 - Enabled E-Commerce for your View? 

#2 - Inserted your Analytics code and basic tracking? 

#3 - Have you tried download the Google Tag Assistant to run a test on your process to see whats working and what is not? ALSO when you run a test purchase follow the results in Analytics Real-Time section. 

#4 - Does your plugin for wordpress specifically say it includes E-Commerce data for Analytics? Does it mention enhanced e-commerce or only regular e-commerce tracking? 


Let me know the answer to these questions! 


Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Re: e-store tracking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you .


I actually just found this plugin for wp:

I have followed the steps but the code they are mentioning in the article here:

I dont know where to paste it ?