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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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checkout option tracking incomplete

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

we are experiencing a strange phenomenon with enhanced ecommerce.

During checkout steps 2 and 3, customers select a payment method and a shipping method, respectively. This information is stored in GA as checkout options.

In our data, we see, that there is no shipping method tracked for 7% of customers, and no payment method for 19% of customers. As this information is mandatory, this can not be true.


Still, I'm kinda stuck. Any ideas, in which directions I could analyze further?





1 Expert replyverified_user

Re: checkout option tracking incomplete

Top Contributor
# 2
Top Contributor
Hi Benjamin,

Please take a look at Simo Ahava's response here:
Are you looking at the same report?

Arnold Majlath, Google Analytics Top Contributor
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Re: checkout option tracking incomplete

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Arnold,
thank your for your quick reply. This is a great post from Simo that helped me a lot earlier today, unfortunately this problem that I'm having now is a different one: There is no way for a customer to complete a transaction without defining a shipping method and a payment method. Still, we do find some completed transactions WITHOUT this information. And this is weird...