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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Why my Static Pages showing Transactions in google Analytic?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello Analytic Experts,

 

When I check in google analytic Acquisition -> All Traffic -> Source Medium & Select the Secondary Dimensions as Landing Page then static pages like about us, return policy, showroom showing Transaction in Direct, traffic, google organic and google cpc too. Also numbers of transactions for all are also same. Screen shot - http://imgur.com/a/geMyk

 

So why google showing transaction for such static pages? And how google is tracking this?

 

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sophia W
September 2016

Re: Why my Static Pages showing Transactions in google Analytic?

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi again,

1) Transactions are sent to Google Analytics if someone hits a specific thank-you page or triggers a specific event. Transaction tag will not fire every time someone visits a product page or category page. Transactions per screen or page is only relevant if you analyze specific thank-you page. For instance, those (http://imgur.com/a/FBPUv) are the sessions where a specific page was the first page of a session. If you add a "page" as a secondary dimension to this report (http://imgur.com/a/FsRv2) you'll see all of your "thank-you" pages.

2) The results are actually the same. I recommend using segments to analyze it properly. Using secondary dimension it not a good way to do that. Smiley Happy There you can read more about that: https://support.google.com/analytics/answer/3123951?hl=en

Hope this helps.
Taavi

View solution in original post

Re: Why my Static Pages showing Transactions in google Analytic?

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Sophia,

This report shows you a list of traffic sources / mediums where your website visitors came from and different landing pages where they started their session on your page. During these sessions, they somehow ended up buying something from you. A landing page should not be the page where the transaction tag was fired. People usually visit multiple pages during one session and can finally reach to the "thank you" page as well.

Hope this helps.
Taavi

Re: Why my Static Pages showing Transactions in google Analytic?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Taavi,

Thanks for your reply.

Can you please let me know in analytic which is the best section to check that which pages having good transactions? or what type of report I should check to know which of my category and product pages showing transaction?

Thanks!

Re: Why my Static Pages showing Transactions in google Analytic?

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Sophia,

You should analyze Conversions -> Ecommerce reports in order to get detailed information about your product and sales performance.

Taavi

Re: Why my Static Pages showing Transactions in google Analytic?

[ Edited ]
Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hi Taavi,

Thanks for your prompt response.

1) Can you please let me know how to check transaction as per this screen shot - http://imgur.com/a/FsRv2 ?

2) If I check Transactions in google analytic in search console - http://imgur.com/a/0Pfod and behavior section -source medium google/organic - http://imgur.com/a/FBPUv then transactions are different. Why google showing different figures for same things ?

Marked as Best Answer.
Solution
Accepted by topic author Sophia W
September 2016

Re: Why my Static Pages showing Transactions in google Analytic?

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi again,

1) Transactions are sent to Google Analytics if someone hits a specific thank-you page or triggers a specific event. Transaction tag will not fire every time someone visits a product page or category page. Transactions per screen or page is only relevant if you analyze specific thank-you page. For instance, those (http://imgur.com/a/FBPUv) are the sessions where a specific page was the first page of a session. If you add a "page" as a secondary dimension to this report (http://imgur.com/a/FsRv2) you'll see all of your "thank-you" pages.

2) The results are actually the same. I recommend using segments to analyze it properly. Using secondary dimension it not a good way to do that. Smiley Happy There you can read more about that: https://support.google.com/analytics/answer/3123951?hl=en

Hope this helps.
Taavi