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Why my Analytics show location not set in 90% visits?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

from 2 weeks in my location reports show not set in the 90%. Why??? What is the problem. Do you know?

 

Thank you

1 Expert replyverified_user

Why my Analytics show location not set in 90% visits?

Rising Star
# 2
Rising Star

Hi Laura,

 

Have you taken steps to block referral spam?  This sounds like hits from the measurement protocol where the information is being obfuscated.

 

You could create a segment based on location (not set) and dive deeper into source/medium etc. and that should give you a good indication.

 

Best,

 

Theo Bennett

 

 

Analytics Evangelist at MoreVisibility | Contact Me
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