Why does graph show incorrect Goal Conversion % ?[ Edited ]
November 2015 - last edited November 2015
Google's Forum keeps giving me an "illegal html" error when I try to add this screenshot.
Why does the graph at the top show 2.7% but the true goal completion is 17%
How is that 2.7% calculated?
Is that % of TOTAL visitors to my website?
If so, is there a way to view the % of sessions that *started* in the funnel? (I'd like to see if the funnel has improved over time)
Re: Why does graph show incorrect Goal Conversion % ?
1. Goal conversion rate - rate at which the goal was completed (goal conversion rate = goal completions / sessions)
2. Funnel conversion rate - rate at which the funnel was successfully completed (note that with required 1st step only the sessions in funnel which started with the 1st step are taken into consideration) - required 1st step and funnel by itself does not affect a goal to be completed it just affects funnel visualization
Hope it helps.
More info here: https://blog.kissmetrics.com/conversion-funnel-survival-guide/