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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Why are the conversions different from the ecommerce transactions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there!


At the moment, there is only one product available in the online store.

I've set up a goal for tracking "order completed". And I have Enhanced Ecommerce tracking implemented. But what are the reasons why the conversions for the goal are higher than the transactions (ecommerce)?


Thank you in advance.

1 Expert replyverified_user

Re: Why are the conversions different from the ecommerce transactions?

Top Contributor
# 2
Top Contributor
Hi Jasmin,

Transactions are unique conversions but a user can reload or re-visit the order completed page in a different session so the goal will be completed more times. Please check the document below for more information about goals and ecommerce transactions.
Let me know if you have more questions.

Arnold Majlath, Google Analytics Top Contributor
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