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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Why are the conversions different from the ecommerce transactions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there!

 

At the moment, there is only one product available in the online store.

I've set up a goal for tracking "order completed". And I have Enhanced Ecommerce tracking implemented. But what are the reasons why the conversions for the goal are higher than the transactions (ecommerce)?

 

Thank you in advance.

1 Expert replyverified_user

Re: Why are the conversions different from the ecommerce transactions?

Top Contributor
# 2
Top Contributor
Hi Jasmin,

Transactions are unique conversions but a user can reload or re-visit the order completed page in a different session so the goal will be completed more times. Please check the document below for more information about goals and ecommerce transactions.
https://support.google.com/analytics/answer/2679221?hl=en
Let me know if you have more questions.

Arnold Majlath, Google Analytics Top Contributor
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