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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Which referral source is converting?

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# 1
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I've setup Google Analytics on my eCommerce website, and have about $2,000 worth of sales of data in it.  How can I find which referral sources are converting? When I checked source/medium, it shows 60% of the transactions are coming from "", which is obviously people coming back after paying at Paypal.

How can I find out which traffic sources are converting to customers?




1 Expert replyverified_user

Re: Which referral source is converting?

Rising Star
# 2
Rising Star
Hi Ujjwal,

You can look at Multi-channel funnels to get an idea. That said, you need to add paypal to your referral exclusion list. Basically this will classify the paypal referral as direct traffic which never overwrites a campaign source.

More on both here:


Theo Bennett
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