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Which chanel receives convertion? default chanel attribution

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I have 2 conversion paths:
1) organic -> cpc -> direct -> direct
2) organic -> cpc -> direct

For default chanel attribution model (Last non direct) which of chanel in each path will receive 100% of conversion value?

1 Expert replyverified_user

Which chanel receives convertion? default chanel attribution

Top Contributor
# 2
Top Contributor

Hi,

 

Cpc in both cases.

 

"In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before converting"

 

https://support.google.com/analytics/answer/1662518?hl=en

 

Hope this helps.


Arnold Majlath, Google Analytics Top Contributor
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