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What channel does traffic coming from web push notification contribute to?

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# 1
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Assuming I don't use any UTM parameters, the traffic reaching my website through web push notification would be added to which channel in GA?

What channel does traffic coming from web push notification contribute to?

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# 2
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Hi @Vipul B

 

If you don't have utm parameters then sessions will be counted under 'Referral' source. Please check if you are receiving sessions their?

 

Regards

 

 

What channel does traffic coming from web push notification contribute to?

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# 3
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Hi Taranjeet! Thanks for the reply.

Are you sure web notifications come under referral medium? What would be the source then?

What channel does traffic coming from web push notification contribute to?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi @Vipul B

I am not expert on web notifications and I have only used them on couple of occasions and on both websites after clicking web notification document.referrer was blank which means unless you have UTMs, the traffic will be with source direct and medium none.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

What channel does traffic coming from web push notification contribute to?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hey thanks, @theniks! This is useful.

Could you also tell me how did you implement document.referrer ?

What channel does traffic coming from web push notification contribute to?

Top Contributor Alumni
# 6
Top Contributor Alumni

Hi @Vipul B

I did not implement document.referrer I just added UTMs Smiley Happy thats easier. 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

What channel does traffic coming from web push notification contribute to?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Haha ok! I meant using document.referrer to check the referring source. But that's ok since I just checked what it is.

Follow up question:

If a user comes to my site through AdWords, clicks on a button that triggers web notification, clicks on the notification, lands on a page and completes a goal; the last click attribution would go to notification right?

Therefore, if UTM parameters aren't set, the attribution would go to direct/none? Or would it still go to the AdWords ad?

What channel does traffic coming from web push notification contribute to?

Top Contributor Alumni
# 8
Top Contributor Alumni

Are you referring to google analytics attribution?

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

What channel does traffic coming from web push notification contribute to?

Follower ✭ ☆ ☆
# 9
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Yes. I want to know whether the source information would change once the user clicks the notification? Because in that case, the ad would lose its credit! Or will it not?

Marked as Best Answer.
Solution
Accepted by topic author Vipul B
November 2016

What channel does traffic coming from web push notification contribute to?

Top Contributor Alumni
# 10
Top Contributor Alumni

HI

GA works on last non-direct attribution and given your notif traffic is treated as direct traffic the attribution will remain with last channel before the notification.

Hope that helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog