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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Visitors - Guests - Visiting Customers - Customers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

Today after Eric Fettman of e-nor.com webinar "Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and CRM Integration" I realized that I missed the opportunity to ask how to configure Universal Analytics to track Visitors , Guests, Visiting Customers and Customers in different segments.

 

Could anybody give some hints / directions.

 

Many thanks

 
Customers = bought [ userId, minimum 1 purchase, logged-in ]
Visiting Customers = Customers not logged-in, browsing site [ no userId, minimum 1 purchase, not logged-in  ]
Guests = Customers without a created Account ( placed an order via Guest Checkout ) [ userId, minimum 1 purchase, not logged-in ]
Visitors = just browsing / searching the site [ visitorId, no purchase ] 
 

 

radus

Re: Visitors - Guests - Visiting Customers - Customers

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
@radus

you have to use segments
example: https://support.google.com/analytics/answer/3125360?hl=en&ref_topic=3123779
how to create: https://support.google.com/analytics/answer/3124493?hl=en

for example:
conditions: (user=log-in , userid is not null)
behavior: transaction per user > 0

SH