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Viewing a pages contribution to conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello - I'm trying to figure out is something is possible in Google Analytics and could use a little help.

I have a section of guide pages - let's say they are at http://www.example.com/guides/ - so we have http://www.example.com/guides/guide-1, http://www.example.com/guides/guide-2 etc. etc.

 

I want to look at all of my e-commerce transactions and ascertain how many transactions saw one of these guide pages in their purchase journey. So for example a users purchase path may have been:

http://www.example.com
http://www.example.com/category
http://www.example.com/guides/guide-1
http://www.example.com/product-id-123
http://www.example.com/added-to-cart
http://www.example.com/delivery-details
http://www.example.com/billing-details

http://www.example.com/payment
http://www.example.com/thank-you

I would want to flag this transaction. I don't necessarily need to know the full path but I would need to know that a user had visited one of the guide pages on their way to completing a transaction.

Is this possible? If so, how would it be done?

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Harry L
March 2017

Viewing a pages contribution to conversions

Rising Star
# 2
Rising Star

Hey Harry,

 

You can easily create a segment to identify users or sessions that contained the guide pages and then look at your transaction reports.   For future use, just set a session level custom dimension for any visits a guide page.

 

More on Segments

https://support.google.com/analytics/answer/3124493?hl=en

 

 

More on Custom Dimensions:

https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets

 

You can also get a general idea by looking the the page value metric in the content reports.

 

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Harry L
March 2017

Viewing a pages contribution to conversions

Rising Star
# 2
Rising Star

Hey Harry,

 

You can easily create a segment to identify users or sessions that contained the guide pages and then look at your transaction reports.   For future use, just set a session level custom dimension for any visits a guide page.

 

More on Segments

https://support.google.com/analytics/answer/3124493?hl=en

 

 

More on Custom Dimensions:

https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets

 

You can also get a general idea by looking the the page value metric in the content reports.

 

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Viewing a pages contribution to conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the reply Theo - I feel pretty stupid now for not thinking of creating a segment. I was over-complicating it I think.

So as a confirmation I have created the following segment:

https://www.screencast.com/t/QW4dJ4B6cif

This shows the following:

https://www.screencast.com/t/gaXVvWdV2dQ

So I can say that the /guides/ pages are contributing to 31.84% of transactions - would you agree?

Thanks, Harry

Viewing a pages contribution to conversions

Rising Star
# 4
Rising Star

Hey Harry,

 

Yes Smiley Happy  

 

That said your segment works but could be loose and catch pages (if they exist) like /products/guides/

 

If that's a problem change the match to RegExp and use ^/guides/.  You could also look to user based segment to see how that works as well. 

 

Cheers,

 

Theo

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn