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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
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Various sections in GA report different smart goal numbers

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# 1
Follower ✭ ✭ ☆

Hi Everyone,


Can you please explain why I see different smart goals in the following two reports? The All Traffic report (first screenshot) shows 1,070 smart goals while there are only 67 smart goals in the Smart Goals report.


Shouldn't both reports show the same smart goal number as a user is always either a smart goal converter or a non-converter?


The two reports have the same date range and has no segment applied.


20160815 - GA Smart Goal Report.JPG20160815 - GA Traffic Report.JPG