Utilize user cookie data to evaluate marketing campaigns in GA
Is there a way to find out whether a user has visited certain site before he/she landed on my site?
I need it for attribution purposes.
There is perception that visitors would get a better deal if they don't click on the link on a partner website and rather go direct to my site. Naturally, this skews channel ROI.
I also would like to figure out how to handle attributions when user visited multiple partner websites.
Thanks for the feedback.
Re: Utilize user cookie data to evaluate marketing campaigns in GA