Unique page views - figure higher when I apply a filter??
I hope someone is able to help figure out what's wrong! I want to look at Unique PageViews for a set of pages. As well as looking at the total Unique PageViews, I also want to filter it down to look at just the unique views of those in a particular campaign. However when I apply the filter, the numbers are much higher - surely this is incorrect as I'm wanting to look at a smaller set of data?
Any help is appreciated