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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Understanding Reverse Goal Path (entrance) vs. /

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We're trying to understand our reverse goal path for our Thank You page, and the Goal Completion Page is /thank-you/...

 

When looking at the "Goal Previous Step - 1", we see other pages as normal along with these two pages:

 

(entrance)

/

 

Aren't these the same?  

 

Or does this mean that someone "entered" our site on a page deeper than / (via a bookmark?), then converted?  Wouldn't that just be reported for "Goal Previous Step - 1" as the page they entered on if it wasn't the home page?

1 Expert replyverified_user

Re: Understanding Reverse Goal Path (entrance) vs. /

Top Contributor
# 2
Top Contributor
Hi :-)
/ is usually the homepage of a site but the homepage of a site is not always what page a visitor enters the site on.
THey may enter the site on a different page and then navigate to the homepage then onto the thank you page.
Or they may enter on the homepage and refresh the page resulting in another pageview and then navigate onto the thank you page.
An entrance page is the first pageview of the session regardless of what page it starts on, it can be helpful to look at the entrances in relation to bounce rate
http://www.analytics-ninja.com/blog/2012/06/google-analytics-bounce-rate-demystified.html
Bronwyn Vourtis, Google Analytics Top Contributor
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Understanding Reverse Goal Path (entrance) vs. /

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

that does not answers the question though....

 

What does (entrance) stand for then? Is it just that analytics does not know the URL of the landing page?

Understanding Reverse Goal Path (entrance) vs. /

Top Contributor
# 4
Top Contributor

If the any of the goal previous steps have (entrance), it means the user has entered the site on that particular step.

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here

Understanding Reverse Goal Path (entrance) vs. /

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# 5
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So, for example on the below (entrance) could be literally any page on the website?

 

Previous Step 3 - (entrance)

Previous Step 2 - /product

Previous Step 1 - /contact