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UTM tags on referral sites

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# 1
Visitor ✭ ✭ ✭

Trying to learn GA, but some of the documentation makes no sense:
For instance, in the article Best Practices for Custom Campaigns:


Referral sites are automatically detected and displayed in your reports. However, if you want to associate a campaign name or ad type (such as "banner_ad") with referral traffic, you should tag links on referral sites.


If someone has linked to my site, how would I tag a link. Wouldn't the site owner have to do this?

1 Expert replyverified_user

Re: UTM tags on referral sites

Top Contributor
# 2
Top Contributor
Hi :-)

Yes the site owner would have to do this.
Campaign tagging is not for general links to your site from another site, they are referral links and should be left alone in most cases.
Bronwyn Vourtis, Google Analytics Top Contributor
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