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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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UTM parameter and event tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys, In GA can you track your paid traffic in the Google Sales Funnel? will it show the paid traffic that you're tracking through UTM codes?

 

Let me know.

 

MJ 

UTM parameter and event tracking

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# 2
Follower ✭ ✭ ✭

Hi @masimas J,

 

paid traffic = AdWords?

Or do you mean other paid traffic?

AdWords has its own parameters through gclid and will be measured automatically in campaigns.

You can measure almost everything with Google Analytics, you should connect AdWords and Analytics (and Search Console) to get more and better insights.

UTM parameters are a good way to measure other campaigns.

The sales funnel:

What do you want to measure and how?

Do you use Analytics' E-Commerce function or even Enhanced E-Commerce?

Do you have an online shop (system?)?

How is GA integrated?

In short: yes!

But the question should now be "how?"

Have a great weekend!