AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
1.4K members online now
1.4K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

UTM URL Capitalization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We always prepare our UTM URLs with initial caps. Every URL I can find, it's formatted that way. Yet, in our Analytics data, we have parameters with lowercase showing up. This separates and segments our data in a way we don't want it to.

 

Anyone else running into this? Or know how we can figure out what's happening between our URLs and our Google Analytics data?

 

Thanks!

Megan

1 Expert replyverified_user

UTM URL Capitalization

S T
Follower ✭ ☆ ☆
# 2
S T
Follower ✭ ☆ ☆

I'm not sure, but just a thought: Does Auto-Tagging automatically set up URLs that don't have manual UTMs, with automatic lower-case UTMs?

UTM URL Capitalization

Top Contributor
# 3
Top Contributor

Hi,

 

It is possible that a site where you use your tagged URLs converts them to all lowercase. It is a best practice to always use all lowercase in the UTM parameters.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

UTM URL Capitalization

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I thought the same thing...I tested the links by clicking them from the site, and the capitalization retained. 

UTM URL Capitalization

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I couldn't find any instances of this. All the links used our exact UTM scheme. It's very strange.