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UTM Tracking Code Not Showing Up in Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello.

 

I have recently been tasked with running a campaign which I am meant to track on Google Analytics. I have been running it for about 3-4 days now.  I created links with UTM tracking codes, shortened them on Bit.ly, and then inserted into various social posts.  Although Bit.ly tells me that there have been clicks, this tracking information cannot be found anywhere on my Google Analytics page. 

 

I have checked "Campaigns," "Social Referrals," and even "Source/Medium" under "All Traffic" but to no avail.  It just will not tell me any information regarding my UTM codes.

 

Can someone please help me?  I really just want to ensure that I am properly able to track my data.

 

http://pages.boardontrack.com/2016-Charter-National-Conference-Session-Registration.html?utm_source=... - this is an example of one of the links with the UTM tracking codes.  I used the support.google.com URL builder.  If there is something wrong in this link, please point it out!

1 Expert replyverified_user

Re: UTM Tracking Code Not Showing Up in Analytics

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hey Jessica,

Very similar issue was pointed out this afternoon!

Can I ask what you're using to post on social networks? Are you logging into Facebook directly and pasting in the short/long link?

Ali

Re: UTM Tracking Code Not Showing Up in Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Ali!

I am not posting directly; I am using Hootsuite right now. Could this be
the issue?

Re: UTM Tracking Code Not Showing Up in Analytics

Rising Star
# 4
Rising Star
Hi Jessica,

You did everything correct... except GA is not installed on the landing page.

Install the GA tracking code and you should be all set. Smiley Happy

Best,

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: UTM Tracking Code Not Showing Up in Analytics

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Hey Jessica,

Hootsuite has its own settings that'll add its own UTM parameters.

Also as Theo says, if GA isn't installed on the site you won't be able to track it!

Re: UTM Tracking Code Not Showing Up in Analytics

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hey,

I'm a bit new to this. Would you mind letting me know what a GA code is? I
would install that in the landing page code?

Thank!

Re: UTM Tracking Code Not Showing Up in Analytics

Rising Star
# 7
Rising Star
Hi Jessica,

In order for GA to work, you have to have the snippet or Google Analytics Tracking Code (GATC) on each and every page of your site. On your landing page, the code is not installed so therefore the session cannot be tracked. You need to - or have your developers- copy and paste the GATC from the rest of your site into the landing page and all pages of your site including the pages subdomain.

You can find the code in Admin>>Property Settings>>Tracking Code

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Re: UTM Tracking Code Not Showing Up in Analytics

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Oh, I just realized that GA would be Google Analytics.So if I include a
Google Analytics tracking code on the landing page, I should be okay?
Where would I create that code?

Re: UTM Tracking Code Not Showing Up in Analytics

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Thank you, Theo!

Re: UTM Tracking Code Not Showing Up in Analytics

Rising Star
# 10
Rising Star
Jessica,

Just go go Admin then in the Property tree in the center of the page, click on "Tracking Code".

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn