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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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UTM Parameter tracking for conversions

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# 1
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My website always using UTM parameter to tracking for all paid channels incl Facebook, SEM, GDN etc, So in the analytics we would see how many conversion was made from those channel. Normally we including UTM parameter with an URL that we need the customer to landing then we can track conversion from them, Otherwise some customer came to our landing page according to UTM but they also click to other landing page as well, Then how can we tracking conversion from them if they click the navigation bar and made an order from other one, Normally the UTM parameter would be gone. 

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Marked as Best Answer.
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Accepted by topic author Apiwat C
July 2016

Re: UTM Parameter tracking for conversions

[ Edited ]
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# 2
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Hi Apiwat,

 

Great to hear from you. Smiley Happy

 

When a user clicks on an ad with a UTM parameter attached, they land on a page with the UTM parameters added to the URL. Google Analytics and other tracking programs see those added parameters and store them for later reference.

 

Even if a user moves to another page on your website, UTM campaign will remain the same. You don't see the UTM parameters in your URL anymore but actually, they work properly. By default, Google Analytics store campaign information and it expires after 6 months if the campaign doesn't change during that time.

 

Keep in mind - don't use UTM parameters for internal links on your website.

 

Let me tell you with an example why it’s such a bad idea. Let’s say you published a new blog post. You shared it on Twitter. One of your followers clicks on the link and arrives at www.site.com/blog/article/?utm_source=twitter&utm_medium=social&utm_campaign=summer. After a couple of minutes, he decides that he would like to go to your homepage.

 

He clicks on a link that takes him to http://www.yoursite.com/?utm_source=blog&utm_medium=button&utm_campaign=internal. You just lost the valuable information that the user came from Twitter. Your analytics standard reports will say that the visitors came from the blog and not from Twitter.

 

To sum up, if you drive traffic to http://www.yoursite.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer and visitors move to another page on your website http://www.yoursite.com/product and convert, you'll still see that they came from Facebook in your Google Analytics reports.

 

If you have any further questions, just let me know. Smiley Happy


 Taavi

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Apiwat C
July 2016

Re: UTM Parameter tracking for conversions

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Apiwat,

 

Great to hear from you. Smiley Happy

 

When a user clicks on an ad with a UTM parameter attached, they land on a page with the UTM parameters added to the URL. Google Analytics and other tracking programs see those added parameters and store them for later reference.

 

Even if a user moves to another page on your website, UTM campaign will remain the same. You don't see the UTM parameters in your URL anymore but actually, they work properly. By default, Google Analytics store campaign information and it expires after 6 months if the campaign doesn't change during that time.

 

Keep in mind - don't use UTM parameters for internal links on your website.

 

Let me tell you with an example why it’s such a bad idea. Let’s say you published a new blog post. You shared it on Twitter. One of your followers clicks on the link and arrives at www.site.com/blog/article/?utm_source=twitter&utm_medium=social&utm_campaign=summer. After a couple of minutes, he decides that he would like to go to your homepage.

 

He clicks on a link that takes him to http://www.yoursite.com/?utm_source=blog&utm_medium=button&utm_campaign=internal. You just lost the valuable information that the user came from Twitter. Your analytics standard reports will say that the visitors came from the blog and not from Twitter.

 

To sum up, if you drive traffic to http://www.yoursite.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer and visitors move to another page on your website http://www.yoursite.com/product and convert, you'll still see that they came from Facebook in your Google Analytics reports.

 

If you have any further questions, just let me know. Smiley Happy


 Taavi

Re: UTM Parameter tracking for conversions

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# 3
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@taavi, Thanks for the answer