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UTM Parameter Link

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# 1
Visitor ✭ ✭ ✭



I am new to building UTM Parameters. I created a UTM Parameter with tags for a 3rd party selling platform because they requested one. I created it using Google UTM builder. I sent them the UTM Link but how do I use it and where do I paste it to see the performance on our Google Analytics? Example:  http://www.companyname.com/?utm_source=google, etc. etc.  


What do I do with this link in Google? Where do I paste it. Or is this link used by the 3rd party for tracking by them only?


Need any guidance please.



1 Expert replyverified_user

Re: UTM Parameter Link

Top Contributor
# 2
Top Contributor

You need to use the tagged URL in emails and external sites linking back to your site.
You can see the collected data in Acquisition -> Campaigns -> All Campaigns.
Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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Re: UTM Parameter Link

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# 3
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Hi There: Thanks for your response. I need a bit of clarification. The 3rd party requested the Link Parameter. So they will be placing this link on their site and emails? Also, how do I see this collected data in Acquisition > Campaigns > All Campaigns if I haven't set anything up in Campaigns. Do I need to paste the Link Parameter in Google Analytics anywhere or in Adwords Campaigns? Any help is appreciated. Lorena