AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2K members online now
2K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
Guide Me

UTM - Link Juice and Duplicated content

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys.


I possibly have an issue in my hands.

I want to track about 30 links spots in my homepage.

We change the links everytime because we're a News Website, so I think it's tough to track these links using GA Events.




Do I lose link juice when I insert UTM in the links?
Do they split force when I have the original URL and the UTM one?

Does Google and other search engines consider as two different URLs?

Thanks guys!

1 Expert replyverified_user

UTM - Link Juice and Duplicated content

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Guilherme K
Your questions would possibly be better asked on the Webmaster Central Help Forum since they relate to SEO affect/performance!forum/webmasters

UTM parameters would not usually be used for tracking internal campaigns/links

You might find the following article by  @Zorin Escape  a helpful read


Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here