AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
2.9K members online now
2.9K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Traffic channel - trading desk

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, 

I have one question regards to the traffic channel definition. For ads that bought via Trading Desk (with format in banner/ pre-roll video), how would the traffic be defined? Will it be sorted under 'Display', 'Affiliate' or other? It will be great if someone can help to advise! Thank you so much!! 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Daphne L
March 2016

Re: Traffic channel - trading desk

Top Contributor
# 2
Top Contributor
Hi Daphne,

That's totally up to you. Be sure to use the URL builder [1] to label your campaign target URLs accordingly. You may set UTM medium to 'banner' for example, and UTM source to 'Trading Desk'. Just as you want to see it in your reports.

Christoph

[1] https://support.google.com/analytics/answer/1033867?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Daphne L
March 2016

Re: Traffic channel - trading desk

Top Contributor
# 2
Top Contributor
Hi Daphne,

That's totally up to you. Be sure to use the URL builder [1] to label your campaign target URLs accordingly. You may set UTM medium to 'banner' for example, and UTM source to 'Trading Desk'. Just as you want to see it in your reports.

Christoph

[1] https://support.google.com/analytics/answer/1033867?hl=en

Re: Traffic channel - trading desk

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Got it! Thank you Christoph!