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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Tracking repeat customers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi-

 

We have an online grocery marketplace. We are hoping to track if an order is from an existing or first time customer. Is there a way enhanced ecommerce can know this? Perhaps it can pull in email or some ID and then theres a way to match against if that ID has ordered before?

 

The end game here will eventually be a database analytics, but hoping to hack it with GA for now...

 

Thanks!

 

-will

1 Expert replyverified_user

Re: Tracking repeat customers

Top Contributor
# 2
Top Contributor
Hi Will,

The User ID feature is what you need:

https://support.google.com/analytics/answer/3123662

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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Re: Tracking repeat customers

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the tip - once User ID is established, what dimension would we use to tag repeat transactions? Or do we set up custom dimension working with the User ID?

Re: Tracking repeat customers

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi- hoping to bring this back to the top to see if anybody knows the answer