Tracking on-site campaigns in GA
I have an e-commerce site. On my home page I have several banners promoting different sale pages on the site.
I was trying to use ONLY the utm_campaign parameter in the link so that I can see that segment of users who clicked the banner and what they did on the site (conversions, etc). I purposefully did NOT include the utm_source, utm_medium parameters in hopes that those values wouldn't be overwritten from their original source/medium. But it doesn't seem like GA is showing any of the clicks when I only include the utm_campaign parameter...
- A visitor comes to the site from Google PPC ad click.
- They then click on the sale banner and continue to add items to the cart and checkout. The link looks like this: www.xyz.com?utm_campaign=cross-sell
- I want to make sure in my tracking implementation that this user's original source/medium stay as Google PPC but I can still see that this user clicked the ad and bought $x of goods.
Thanks for the help.
Re: Tracking on-site campaigns in GA[ Edited ]
August 2016 - last edited August 2016
If you’re using campaign parameters on internal links, you'll screw up your data. Let’s say you overwrite some of your organic traffic as internal_campaign, your pageviews will also show up as coming from internal_campaign. And if visitors convert, the conversions will be attributed to this internal_campaign.
I recommend implementing enhanced e-commerce and using an internal promotions feature. If you’re using internal promotions, for example internal banners that promote sales on another part of your site, you can track views, clicks, and the click-through rate for those promotions in the Internal Promotion report.
Here you can read more about that: http://www.lovesdata.com/blog/2014/measuring-internal-campaigns
Here's the developer guide for enhanced e-commerce: https://developers.google.com/tag-manager/enhanced-ecommerce
Hope this helps.
Re: Tracking on-site campaigns in GA
Event tracking may be an option since it only requires adding the onclick functions to the anchor links, but in the Event reporting section of GA, I can't see any good info. about those events.. like their source/medium, did it lead to a purchase, how much was the purchase, etc... (