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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Tracking impact of events on conversion rate

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

Struggling a bit with this one and i'm hoping that someone can help.

 

I would like to measure the impact of events on the conversion rate for a particular goal.

 

For instance, if there is a video event (play, pause, stop etc) i'm trying to find out the impact on conversion rate. So the percentage of users that fired an event, that resulted in a conversion.

 

Thanks in advance!

Tracking impact of events on conversion rate

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

Create a custom segment with the desired event(s) and apply it to your goal reports.

 

Thanks,

Adam