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Tracking URL shorteners in GA

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# 1
Follower ✭ ☆ ☆

Hi Guys,

I want to track the usage of url shorteners (like bitly or our own) in Google Analytics. Is it a good practice to use utm tagging for that? Or there is a better way to do that?

BR

Tracking URL shorteners in GA

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# 2
Explorer ✭ ✭ ☆

Hi @Maciej M,

Simply use URL with UTM parameters & shorten it

Eg: www.example.com/?utm_source=xxxx&utm_medium=xxx&utm_campaign=xxxx&utm_term=xxxxx

Shorten the above URL. Make sure to include one parameter to identify URL shortener.

Let me know if that solves your issue.

Thanks,
Ritwik B

Tracking URL shorteners in GA

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# 3
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Thank you for your reply. I was just curious if its a common practice to do so.