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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Tracking Payment System Redirects

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All, 

I have searched for a bit and haven't found the right article to help me resolve this issue. 

 

We are using a big eCommerce platform to run our online store. When a customer makes a purchase, one of the steps in the path does a quick redirect to Authorize.net to process the payment. So when I setup tracking of /checkout/thank_you it shows that it is attributing all of our sales as /checkout/contact_information as the landing page. Therefore showing a Direct source for the attribution. 

 

Any ideas on how to negate this? Just trying to find the best way to see our true source/medium and landing page so we can attribute everything correctly. 

 

 

TIA, 

Ben

Re: Tracking Payment System Redirects

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Ben,

Could you give us you the URL of your e-commerce store? There might be different reasons.

Have you already added the "authorize.net" to the referral exclusion list?

The same interaction can be counted as either one or two sessions, based on how you treat referrals. For example, a user on ecommerce.com goes to authorize.net and then returns to ecommerce.com. If you do not exclude authorize.net as a referring domain, two sessions are counted, one for each arrival at ecommerce.com.

 

Google Analytics attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting in the standard reports.

You can find the instructions and additional information here: https://support.google.com/analytics/answer/2795830?hl=en

Did I understand correctly that the thank-you page goal is set properly? Something like that http://prntscr.com/bxfj8o ?

Re: Tracking Payment System Redirects

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Taavi,
the URL is camillebeckman.com - I have not added authorize.net to the exclusion list yet.
I can try doing that as well. I'm also just setting up the funnel today, so it was tracking without a funnel before. I'm not sure if once you setup the funnel if that will help guide GA as to where the source is coming from or not.

Re: Tracking Payment System Redirects

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Ben,

It's still a bit weird that you see the direct source for the attribution.

If you go to the Acquisition -> All Channels -> source/medium and choose the long date range, do you see there any sources like authorize.net /referral or secure.authorize.net / referral or paypal.com/referral or some other payment gateways?

If you do so, you need to add them all to the referral exclusion list. They screw up your data.

Google Analytics starts a new session whenever a user comes to the site from a traffic source different than the previous one (and when it’s not a direct visit), even if the previous session hasn’t expired. The user browses your site and decides to purchase. You send them to the payment gateway one way or another and then he’s sent back after a successful transaction.


When the user arrives at the site from the gateway the HTTP headers contain referrer information saying that the visitor is coming from your payment gateway hostname for example paypal.com. Many of the other popular payment gateways like Shopify, Authorize, WorldPay, Gate2Shop, etc. also employ a similar solution which results in referrer traffic from them getting credit for your e-commerce transactions.

How can you add payment gateways to the referral exclusion list?

1. Sign into your Analytics account.
2. Click Admin in the menu bar at the top of any page.
3. In the ACCOUNT column, use the drop-down to select the Analytics account that contains the property you want to work with.
4. In the PROPERTY column, use the drop-down to select a property.
5. Click Tracking Info.
6. Click Referral Exclusion List.
7. To add a domain, click +ADD REFERRAL EXCLUSION.
8. Enter the Domain name. (you don't need to add the subdomains separately).
9. Click Create to save.

I didn't go through the payment process right because I don't have the credit card for testing that (I don't want to buy anything). You can do it by yourself as well if you have the appropriate card. Smiley Happy

The best way to debug it is to download the Google Tag Assistant: https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk

You can find the additional instructions here: https://www.youtube.com/watch?v=ZjPmA8t-3J4

Go through the whole buying process and finally, check the Google Tag Assistant report. If you see 2 or more sessions during the process, probably there's an issue with the payment gateway referral that you need to exclude. Make sure that you have your own domain added to the referral exclusion list as well.


Taavi



Re: Tracking Payment System Redirects

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Here is the Source/Medium for the last 30 days as well as the amount showed in revenue based on those source/medium. However, having used the heatmapping tools and watching the realtime flow of customers, I know that our eblasts have been one of the most lucrative. I'm not sure what would cause that. 

 

http://prnt.sc/by92rl

Re: Tracking Payment System Redirects

[ Edited ]
Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭

Hi Ben,

 

It seems to me that you have a lot of self-referrals. Another thing that I noticed is that a lot of transactions are attributed to paypal.com (payment gateway) - http://prntscr.com/byc6jj

 

You should add both of these websites to your referral exclusion list.

 

  • camillebeckman.com
  • paypal.com

Keep in mind that these referrals will not disappear overnight.

 

That’s how they work: if a visit comes in with the paypal.com / referral and you’ve excluded paypal.com, it will always turn into direct traffic (and thus attributed to the previous active campaign).

 

Now, if the previous active campaign was also paypal.com / referral, then it will still appear as paypal.com / referral due to the last non-direct source attribution. However, this number should steadily decline (and you should see near 0% new users) until after 6 months when it should disappear entirely.

 

Here you can read more about the referral exclusion list: https://support.google.com/analytics/answer/2795830?hl=en


Hope this helps.

Taavi