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Tracking Conversion on different platform with same marketing campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My question is that if i am running an ad for lets say "wasting your time on you tube" on different platforms i.e facebook, linkedin and twitter and m using G analytics to track conversion ( URL destination goal) nd to see where potential customers are coming from(platforms). do i have to make different landing pages for every platform or one landing page should be suffice. and if one landing page is enough how can i see different conversions. if possible kindly elaborate.

1 Expert replyverified_user

Re: Tracking Conversion on different platform with same marketing campaign

Rising Star
# 2
Rising Star
Hi Shaninder,

You need to use UTM tagging on your destination URL's to differentiate the sources. You may use one landing page.

More on tagging here:


Theo Bennett
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