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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Source information lost for ecommerce after implementing GTM

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# 1
Visitor ✭ ✭ ✭

I am just starting at a company and found that in their GA account, starting at the time they implemented GTM, they saw major decreases in the eCommerce conversion rate across all sources except for Direct traffic. Direct traffic increased.  Makes me think that a lot of the eCommerce transactions are incorrectly being tagged as Direct instead of CPC or Organic.

 

Anyone know where i should look firast to solve this?

 

Thanks, Ellen

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Marked as Best Answer.
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Accepted by topic author Ellen C
October 2016

Source information lost for ecommerce after implementing GTM

Top Contributor
# 2
Top Contributor

Hi Ellen,

 

Do you have any subdomains in your setup? If you are sending traffic from a subdomain to the main domain you may have a problem with the _ga cookie that causes triggering a new session that will counted as direct because your domain is most likely added to the referral exclusion list. Please check the article below about the issue and the solution:

 

http://www.simoahava.com/analytics/cross-domain-tracking-across-subdomains/

 

Let me know if this helps.

 


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ellen C
October 2016

Source information lost for ecommerce after implementing GTM

Top Contributor
# 2
Top Contributor

Hi Ellen,

 

Do you have any subdomains in your setup? If you are sending traffic from a subdomain to the main domain you may have a problem with the _ga cookie that causes triggering a new session that will counted as direct because your domain is most likely added to the referral exclusion list. Please check the article below about the issue and the solution:

 

http://www.simoahava.com/analytics/cross-domain-tracking-across-subdomains/

 

Let me know if this helps.

 


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Source information lost for ecommerce after implementing GTM

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the help. I just implemented your solution in tag manager and will watch to see if that fixes my issue. During our checkout process, the user moves from lasers.example.com to checkout.example.com so I think that was the problem. Does it sounds like your solution would fix that?

Source information lost for ecommerce after implementing GTM

Top Contributor
# 4
Top Contributor

Hi,

 

Yes, it should fix the issue, let me know if it does. Thanks!

 


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital